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Marketing of High-Technology Products and Innovations (PNIE) 3-e人氣單品

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內容簡介: 博客來 Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
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The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

NEW! End-of-book Cases: The cases that have encouraged hands-on experience and in-depth analysis in previous editions have been replaced by current cases that better relate to today’s student.

Facilitate critical thinking skills in your classroom with cases on:
? Skype
? TiVo
? Xerox
? ESRI (GIS software)
? Boeing and Airbus
? Goomzee
? SELCO
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UPDATED! In-depth Opening Vignettes: Each chapter begins with an opening vignette that highlights a particular company and how it has grappled with the issues in the coming chapter. In this edition the opening vignettes have not only been updated with current material but also delve deeper into the issues at hand providing students with greater insight.

NEW! “Technology Solutions to Global Problems”: These boxes feature real, cutting-edge companies, products/technologies, and business models that solve emerging problems such as the energy crisis or global warming.

NEW! Video: Supplementary videos are available to aid students in understanding the material.

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  作者： Mohr    新功能介紹
• 出版社：華泰文化    新功能介紹
• 出版日期：2014/09/02
• 語言：英文

Marketing of High-Technology Products and Innovations (PNIE) 3-e人氣單品

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內容來自YAHOO新聞

上市公司財報參差 美股開低

（中央社紐約30日綜合外電報導）由於上市公司財報好壞參半，同時政府數據雖顯示第二季美國經濟反彈，但幅度略小於預期，美股今天開低。

開盤5分鐘後，道瓊工業指數走低39.18點或0.22%，來到17712.21點。

標準普爾指數小跌5.39點或0.26%，來到2103.18點；科技股那斯達克指數跌13.38點或0.26%，來到5098.36點。1040731

新聞來源https://tw.news.yahoo.com/上市公司財報參差-美股開低-162058146.html

Marketing of High-Technology Products and Innovations (PNIE) 3-e人氣單品