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Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10-e評價

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內容簡介: 博客來書店 In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a big picture? approach to planning marketing and promotion programs and coordinating the various communication functions. To understand the role of advertising and promotion in today's business world, one must recognize how a firm can use all the promotional tools to communicate with its customers.

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  作者： Belch    新功能介紹
• 出版社：華泰文化    新功能介紹
• 出版日期：2014/09/29
• 語言：英文

Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10-e評價

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內容來自YAHOO新聞

上學、爬樓梯 能延緩大腦灰質老化速度

加拿大最新研究發現，待在校園受教育、常爬樓梯可幫助提升大腦健康、延緩大腦灰質老化速度。上述研究成果已發表於《高齡神經生物學》期刊（Neurobiology of Aging,）。

加拿大蒙特婁康科迪亞大學科學家傑森‧史戴芬納研究團隊發現，一個人若多爬樓梯、花較多時間在學校受教育，在生理上，大腦就顯得「越年輕」。

研究顯示，一個人每多花一年受教育，大腦年齡就年輕零點九五歲，每天多爬一層樓樓梯，大腦就年輕零點五八歲。

史戴芬納表示，很多辦公室、公共運輸中心都已經開始鼓勵民眾多爬樓梯。這項研究顯示，這些策略也應該延伸到年長者，這樣就能讓年長者大腦更年輕。

隨著年齡老化，大腦神經會逐漸萎縮，神經元也會慢慢流失，此時大腦灰質體積就會縮小，且情況會非常明顯。

研究團隊以三百三十一名十九歲到七十九歲健康成年人為研究對象，研究人員運用核磁共振攝影（MRI）檢視這些人的大腦灰質大小，再比較這些人平常爬樓梯數量與在學校受教育時間長短。結果明顯發現，平常爬越多樓梯、待在學校受教育時間越長，大腦也就越年輕。

研究作者表示，研究顯示，民眾可以透過行動，讓大腦保持年輕，許多年長者已經都已在爬樓梯，這是年長者最常做的活動之一，有些年長者一天至少要爬一次樓梯。這項研究結果讓人很振奮，這代表只要簡單爬爬樓梯，就能幫助促進大腦健康。

新聞來源https://tw.news.yahoo.com/上學-爬樓梯-能延緩大腦灰質老化速度-160000591.html

Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10-e評價